We believe that for all the inequities in education in this country, the most overlooked one is the private college counselor. Because we have been in the business for 25 years and 13,000 students, we have seen the massive difference between students who can access (afford) private counselors and those who can't. There is so much misinformation. There is so little guidance happening in school. Without the right support, most students are doomed to utter the words we hear from most seniors when it comes to application time. "Why didn't anyone tell me this information? I wish I would have known."

We view our mission as two-fold:

• To scale high quality college admissions counseling to students in underserved communities.
• In creating better college applicants, we will be creating better humans who will have the opportunity to explore their full potential by strengthening their intellectual curiosity, developing their interests, and learning to give back to make the world a better place.

50 Million Years of Impact:

Eric Lander, founder of the human genome project, speaks of being allotted roughly 50 years to change the world. In good health, we will work from our early 20's after graduation to our early 70's. With that in mind, if, through giving high-quality college admissions guidance, we can get 1 Million students from underserved areas to and through college, then their next 50 years just improved significantly.

And by proxy, the world gets better by a cumulative 50 Million Years.

Come join us on this mission. It's big. It's grand. It's a realistic moonshot that we believe will work.